SYSTEM
Brand values & vision sharing.
Status quo analysis through induction. Elements taken in consideration: numbers, market, territory, partners, in house sources, processes, assets available, product & merch, positioning, target.
Implement global strategy, localize regionally through multi-channel tactics.
Strengthen and shape sales & marketing culture and forces (internals, subsidiaries, 3PPS…).
Definition of a multi-year strategic, global business gross-profit plan. Annual and seasonal sales plan.
Execution of the strategic guidelines through the infra-structures, processes, management, communication and systems.
CASE HISTORY
4 MIO turnover growth in three seasons through a selected worldwide distribution