SALES & MARKETING STRATEGY

Our deep sales experience, from wholesale to direct retail, e-commerce and our global knowledge of the markets led to an effective sensitivity of the local needs of global key players in developing the priorities through the marketing tools and the strategies to stimulate sell in and sell out turnovers.

SYSTEM

Brand values & vision sharing.

Status quo analysis through induction. Elements taken in consideration: numbers, market, territory, partners, in house sources, processes, assets available, product & merch, positioning, target.

Implement global strategy, localize regionally through multi-channel tactics.

Strengthen and shape sales & marketing culture and forces (internals, subsidiaries, 3PPS…).

Definition of a multi-year strategic, global business gross-profit plan. Annual and seasonal sales plan.

Execution of the strategic guidelines through the infra-structures, processes, management, communication and systems.

CASE HISTORY

4 MIO turnover growth in three seasons through a selected worldwide distribution

 

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