DESIGN, R&D, PRODUCT DEVELOPMENT
Our design expert
Mission: design support
Area of Competence: R&D, Design, Product development
“Collection development, design and creative support, product development of an international woman brand distributed in a premium segment with 80 mio turnover worldwide.”
✔ Meeting with the direction (owner, brand manager, head of merchandising, PM) for targets and requirements acquisition.
✔ Design partner identification in order to find the right interpreter to perfectly enhance and match the brand values.
✔ Collection Briefing acquisition and familiarization.
✔ Mood board inspiration presentation and siluettes (fit, volumes etc.) proposition.
✔ Fabrics research and selection (following company designed suppliers integrated by outsiders global selecta).
✔ Accessories research (consolidated and new proposals)
✔ Collection Structure Presentation: taking in consideration the merch plan, company requirements, market needs, target prices, it has been declined a customized segmentation, from sensitive price items to more premium atmospheres.
✔ Coordinated outfit package proposal accordingly to the delivery windows requirements.
✔ Project Approval and Delivery.
✔ Prototypes Elaboration and Implementation overseeing, follow up and approval (protos check, fitting).
✔ Main Colour Cards Presentation and declination in each item developed (collection opening colour).